I’m Serena, but you can call me SJ.

I’m a designer at heart and an event planner by vocation, based in Brooklyn and always eager to travel wherever your event takes me.

My approach is rooted in creating experiences that go beyond aesthetics; each celebration is designed to be an authentic reflection of the individual or occasion it honors. Every client I meet has a one-of-a-kind personality, and my greatest joy is transforming their unique qualities into events that feel deeply personal, memorable, and unmistakably them.